About Me.

I love everything that has to do with design and technology. I believe everything around us that we see from bottle to purifier, paper to digital products or even the igloo is made from a design decision. All these products have one thing in common that is people, who are users. Designing for people can be difficult and challenging sometimes as they are different, emotional and complex. There are some common behavioral patterns on how people perceive different things in different scenarios. I think identifying and learning those patterns can help build better products around us.

I have 5 years of experience in designing digital products. Worked on E-learning, point of sale solutions, food and retail e-commerce, B2B supply chain. I have worked with various startups in the past. A strong believer in using research, heuristic evaluation and testing to make great and successful products.